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Fashion retail

Pinch by Anaya

A fashion storefront for a Lahore clothing brand, replacing Instagram-only orders with a catalog, accounts, and local checkout.

Pinch by Anaya storefront with family fashion collections
Pinch by Anaya storefront and category browsing
Pinch by Anaya collection filters
Industry
Fashion retail
Client
Pinch by Anaya
Category
E-commerce
Completed
January 2023

Pinch by Anaya is a family clothing brand in Lahore. Before the storefront, orders lived in social messages, and menswear, womenswear, kidswear, and accessories had no shared catalog.

Orvanta designed and built a custom store with a quieter, warmer identity: collection browsing, product organization, customer accounts, order status, and a checkout that matches how the customers actually pay. Cash on delivery sits alongside mobile payments, including JazzCash, and WhatsApp remains a direct line from the product.

The work included the storefront, the commercial flows around it, and the brand direction of the interface. It is a mobile-first website, built for the way the audience already shops.

Visit the live project

Services

  • E-commerce
  • UI/UX
  • Payments

Technologies

  • Next.js
  • React
  • Node.js
  • MongoDB
  • JazzCash
  • Cash on Delivery
WhatsAppPinch by Anaya case study — Orvanta Technologies